YouTube is the home of viral video, the term for a video that spreads quickly to a large audience on the Internet. Marketers can use other social media avenues, such as Facebook or Twitter, to direct consumers to YouTube videos as a way of trying to get the videos to catch fire with the public. Especially popular videos make it to the YouTube home page, further strengthening traffic.

On YouTube, you can host your own channel. This allows you to centralize an online location for all manner of videos related to the product or service that you are marketing. You can create a series of related videos this way. It also helps you keep a fresh library of videos.

Our team can update, revise or create completely new videos about your product or service while maintaining an outlet for the older, related videos. Marketers have the option to establish a free user channel, such as the one many individuals create, or to pay a fee to host a branded channel, which gives marketers more options and features to improve their pages.