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Local Search Engine Optimization

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible

Local Search Engine Optimization

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible

Local SEO

Local SEO is the practice of optimizing a website in order to increase traffic, leads, and brand awareness from local searches. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

Our SEO optimizers will present you with a social strategy that optimizes the keywords most likely to be searched for a business so that the website is found. With our SEO Manager, you will oversee the research of SEO to help the digital marketing team run effective campaigns, as well as to optimize the company’s website, social media pages, and other content efforts.

Local SEO strategy for your business

Claim your Google
My Business listing
Google holds about 74.54% of the search engine market share, making it the most popular search engine used worldwide. With this in mind, it is imperative that you claim and optimize your free Google My Business listing. This listing is what appears when a user searches for your company name, location, information, or relevant local keywords on Google. These listings also appear in Google Maps.
Fill out listings
and directories online
The Internet is riddled with listing sites and business directories from Yelp to the Better Business Bureau. As Hubspot states, these sites are online lists of businesses within a specific niche, location, or category. Since these websites require your address and other local business information, it makes sense that these sites would be beneficial in amplifying your presence online.
Capitalize on
customer reviews
As local SEO tactics work to increase your visibility on search engines and map listings, you want to put your best foot forward. You don’t want to be at the top of the search rankings and make a poor first impression, right? Considering the star rating is the top factor used by consumers to judge a business, it is crucial to generate authentic customer positive reviews. With this in mind, it’s easy to see how online reviews factor into a successful local search engine optimization strategy.
Localized website
content
Lastly, one of the main local search engine optimization tactics is to create localized website content on your website. There are several ways to go about this. First, make sure your name, phone number, and address are easily found on your website. Most businesses include this information in the header and/or footer of a website, as well as on the Contact page. Next, you can create website and blog content focused on local keywords. For instance, if you were a dentist and wanted to rank for the term “NYC Dentist,” you could work this phrase into your service page content.