Marketing
Arkevo’s Guide in Linkedin Marketing
Importance of LinkedIn marketing strategy
LinkedIn is by far most the important social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media (and increasingly in content marketing). The network allows you to build relationships, establish thought leadership, generate leads, gain insights, conduct market research, improve reputation and build online communities.
LinkedIn is an ideal platform to increase your online presence. With more than two professionals signing up on LinkedIn every second, businesses have the opportunity to network with an increasing number of interesting contacts.
Arkevo’s social manager team uses different personal and group features in LinkedIn, companies and the people represented by them can all improve their visibility and credibility, both as individuals and (thus) as a brand.
5 reasons why you should use LinkedIn as a B2B marketer
One of the most
popular social platforms
According to the 2015 state of marketing report documented by Salesforce, LinkedIn is now the third most used social network amongst business owners. According to the statistics, around 62% of business owners have reported that they use LinkedIn and another 22% are likely to join the platform by 2025. Hence, it is safe to assume that the popularity of LinkedIn is steadily growing amongst B2B owners and marketers.
An effective platform
for lead generation
Suitable for thought
leadership
There is no doubt that LinkedIn is the most effective channel for professional content distribution. Moreover, there is no other social platform that helps your brand establish itself as an industry leader. One of the benefits of LinkedIn is that it enables you to join groups and network with key personalities and influencers within your industry. It helps you strategically position yourself as an important influencer within the industry and cement your image as a renowned personality in your field of interest.
LinkedIn offers your
brand increased visibility
A LinkedIn profile or a well-optimized company page has a higher chance of ranking high in a Google search. Hence, it increases the total online visibility of your brand.
Steps to ensure you are ranking well in a Google search:
1. Use relevant keywords in the bio and description of the page
2. Make use of descriptive wording in the job title and name of the company
3. Fill in all the fields in your profile
4. Add links to your blogs and websites in your profile
Importance of
B2B companies
Based on the 2015 social media marketing industry report, in the current scenario, LinkedIn has now crossed Facebook as the most important platform for B2B companies and marketers. In addition, around 21% of B2C marketers suggested that LinkedIn is their most preferred platform compared to 41% of B2B marketers. Hence, it is safe to say that B2B marketers and companies have now prioritized LinkedIn marketing strategies over Facebook.