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Arkevo’s Guide in Instagram


Arkevo’s Guide in Instagram Marketing

Why market on Instagram?

Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories.
It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable result, Instagram is the best platform to showcase that content.

Our social media managers will use Video, imagery, and illustration to create great content that fully fits your social media platform necessities, the marketing strategy you choose will ultimately determine what type of content to publish and how often to post it. Our team will create a planned strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and — most importantly — your audience

5 reasons why your brand needs Instagram marketing

Boosting brand visibility

There are over 700 million Instagram users and, with more than one billion photos being shared daily, your brand will benefit greatly from such exposure. Marketing works through visibility, and if your brand is not being seen by the target audience you’re simply not doing enough.

By posting helpful creative content, you can easily increase the number of brand mentions and make more people notice your brand.

Many smaller brands have upset the pecking order in their industries by leveraging Instagram to promote their brands and exceed the influence of older established companies.

Better engagement

The power of any marketing tool today lies in the ability to engage with customers. You might launch a very expensive marketing campaign, but without high levels of engagement you can bet you won’t meet your business objectives and the ROI won’t cut it.

Instagram is the king of social engagement according to a survey by Forrester Research. Instagram delivers 58 times more engagement per follower than Facebook and 150 times more engagement per follower than Twitter.

If you’re looking for better ROI from your marketing campaign, it’s time to start learning how you can get more real Instagram followers and begin to build your brand.

Visual marketing

There are so many marketing and advertising techniques out there that you’re spoilt for choice. However, one of the most effective mediums is visual content, and if your brand is just focusing on text then it’s losing out big time.

They say a picture is worth a thousand words and this is one reason why Instagram has become so effective as a marketing tool.

With the right content, you can easily put your brand ahead of the pack by making it easier for your target audience to share. Photos and videos form the bulk of internet traffic and, with Instagram, you have a popular platform through which you can share your content with the world. Video is an incredibly effective marketing tool that should form a large part of your toolbox.


Search engine optimization is at the core of any marketing campaign. If you’re not ranking highly on search engine results pages (SERPs), you simply don’t exist and your target audience will not find you.

No one outside of Google knows what impact social media has on SEO, but there’s enough evidence to suggest it plays a role in rankings so it would be unwise to ignore this angle if you’re serious about SERPs.

Easy marketing

Generating new followers can be tough, but you can have fun trying. Everyone on your staff should be involved in creating the content, be it videos or photos.

Consumers want to see authentic content because they’re already overwhelmed by TV adverts and social media ads. By telling your story through Instagram in a way that adds value to your followers’ lives, you’ll come across as more authentic which will generate increased engagement.

You want your followers to share your content, which they will be more inclined to do if something adds value without being overly promotional.