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Blogger outreach is one of the most cost-effective forms of marketing for your brand.

Through niche bloggers who have an interest in your business, you can promote your company to the right audience.

Blogger outreach is one of the most cost-effective forms of marketing for your brand.

Through niche bloggers who have an interest in your business, you can promote your company to the right audience.

Blogger Outreach

Blogger outreach is the process of strategically communicating and building relationships with industry influencers and publishers to achieve a specific goal.
By finding the right bloggers and communicating a potential win-win for both parties, you can drive massive growth for your business in many ways.

For instance, let’s imagine that you’re the owner of a construction company and want to tap into blogger outreach to promote your services.
You could build a list of bloggers in related industries, like real estate or interior design, and partner with them to cross-promote your content. Your audiences are pretty similar, but you aren’t direct competitors. This could be a great way to get more exposure and (eventually) acquire new clients.

Our team will create for you a blogger outreach strategy that comes down to identifying the channels where your audience hangs out online and building solid relationships with the owners of such channels.

Types of blogger outreach

Sponsored posts
These are posts that a blogger is paid to write and publish, with mentions and links to your brand. The amount of money needed to pay for a sponsored post depends on the popularity and influence of the blogger, as well as the type of post you request. Be sure to agree on terms beforehand, making it clear what you want from the post.
Product reviews

Another tactic used by businesses is to send their products out to bloggers in return for a review, whether in the form of a video, blog post, or photos on social media. Everyone loves getting free stuff, so bloggers are bound to have a smile on their faces before they’ve even tried your product. If they use it and love it, you can be sure they’ll tell the world.

Product features
A product feature is similar to a review. However, instead of a formal review, your product will be featured in a post on a broader topic. For example, a travel blogger might write about their trip to Spain and casually mention that they were using your awesome backpack at the time.
Giveaways

Running a giveaway is super-effective for both blogger and brand. The idea is that you, as the brand, provide the prize, and the blogger or influencer hosts the competition — that might be on YouTube, their blog, or on another social media platform. Wherever they choose to do it, you can bet people will enter, giving your brand some priceless exposure.

Benefits
The key to effective blogger outreach is that it works for both business and blogger. Your content marketing campaign will crumble if your outreach attempts don’t include an incentive. That might take the form of a product to try and keep, or a few products to act as competition prizes. Anything that will grow a blogger’s reach and reputation will be like a shiny penny to a magpie.